Image 1 of 1
You've done the work.
Met at the property, walked through the numbers, left the door open.
And then... nothing.
They thanked you for your time, said they'd think about it, and disappeared back into their lives.
This 3-email sequence is designed to follow up after appraisals that didn't convert, using what's shifted in their local market to restart the conversation naturally, without sounding like you're chasing a listing.
Instant download after purchase:
- PDF format (easy to copy/paste)
- Plain text emails (no HTML, no fancy formatting)
- Send from your regular email (not a marketing platform)
- Works with any email client or CRM
*Includes free 1:1 customisation if you prefer done-for-you assistance.
About the Email Sequence
-
3 emails with subject lines and send timing
Full email copy ready to customise (includes free 1:1 customisation if preferred)
Performance benchmarks and expected outcomes
Works with any email client or CRM
-
Most agents either:
follow up too soon (1-2 weeks = desperate)
or too late (6+ months = they've already listed elsewhere).
This sequence finds the middle ground: long enough that you're not pushy. Short enough that you're still top of mind.
It is built for that exact window, when they've had time to think but haven't committed to another agent yet.
Expected outcomes:
10-15% will engage immediately (reply or call)
30-40% will contact you during the campaign
You stay top of mind without burning bridges
-
Appraisals from up to 12 months ago that went quiet
Vendors who said "we'll think about it" and never followed up
Properties where you lost to another agent but the listing hasn't sold
Past appraisals sitting in your CRM that you know you should follow up
If you've done the appraisal but haven't secured the listing, this gives you a professional way back into the conversation.
FAQs:
Will this work with my email platform?
Yes. The emails can be pasted into any system — Outlook, Gmail, CRM platforms, or database tools.
Can I edit the wording?
Absolutely. They're written to be used as-is or lightly adapted to your voice and local market.
How long does each email take to customise?
2-3 minutes per email. Just swap in suburb/street names and personalise where needed. Most agents use them as-is. 1:1 personalisation is included if you prefer.
Do I need a large list of appraisals?
No. The sequence works for 5 appraisals or 50 — it's designed to restart individual conversations, not run mass campaigns.
What if they've already listed with someone else?
If they've listed but haven't sold yet, this sequence can still work (6-8 weeks into their campaign) or try our Vendor Follow-up Sequence. If they've sold, move them to your general re-engagement list for future contact.
Includes:
✓ 3 complete emails with subject lines
✓ Send timing for each email
✓ Customisation guide (what to change, what to keep)
✓ Expected open rates and reply rates
✓ Best practices for sending
✓ Lifetime access - use as many times as you need
Price: $97
NEED HELP?
Questions about customising this sequence or which emails to send?
Email: paul@fieldingemail.com
Phone: 0429 117 063