Email Sequences for Property Agents
Ready-to-send emails that restart conversations with past clients and appraisals — without sounding pushy.
You already have the relationships.
Past clients. Newsletter subscribers. Old appraisals. Enquiries that went quiet.
What's missing are the words to restart those conversations without sounding like every other agent.
These sequences are written in plain professional language — the emails you would send if you had time to think about each contact individually.
Why these work.
Most agents know they should be emailing their database more. These sequences are written to sound like you — plain professional language that restarts relationships without performance.
They're the messages you would send if you had time to think about each contact individually — whether that's past appraisals that never converted, 50+ past clients you haven't spoken to in 6-12 months, old enquiries that got no replies, or just staying present without running campaigns or newsletters.
Top Sequences
Appraisal Recovery Sequence
3 emails over 7-10 days
Follow up with past appraisals that went quiet 2-12 months ago. Uses what's shifted in their local market to restart the conversation — without feeling like you're chasing.
Most agents see 15-20% of cold appraisals re-engage.
$97
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Re-engagement Sequence
4 emails over 2 weeks
Restart conversations with past clients, old enquiries, or inherited leads you haven't spoken to in up to 12 months. Plain language, no pressure, genuine check-ins that get replies.
Most agents see 3-5 conversations restart from a list of 50 contacts.
$147
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Open Home Follow Up Sequence
2-3 emails total
Follow up every open home attendance, automatically. Three emails that turn a Saturday afternoon into a week of genuine conversations, without the awkward "just checking in" energy.
Most agents convert extra visits and push 1-2 sales per open home cycle.
$97
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