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For past clients, old enquiries, or inherited leads who've gone quiet
Most agents have 50-1000 contacts sitting in their database. People who bought or sold 12-18 months ago and you haven't spoken to since settlement.
You know you should reach out. But every email you draft sounds either too salesy ("Just checking if you need anything") or too apologetic ("Sorry I haven't been in touch").
This sequence is written to sound like neither.
Instant download after purchase:
- PDF format (easy to copy/paste)
- Plain text emails (no HTML, no fancy formatting)
- Send from your regular email (not a marketing platform)
- Works with any email client or CRM
*Includes free 1:1 customisation if you prefer done-for-you assistance.
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4 emails with subject lines and send timing
Full email copy ready to customise (includes free 1:1 customisation if preferred)
Performance benchmarks and expected outcomes
Works with any email client or CRM
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Most agents either:
Don’t know what to write
Push too hard (sound aggressive or generic)
Sound too apologetic (“sorry I haven’t been in touch…”)
This sequence finds the middle ground: professional, empathetic, respectful of their needs.
Expected outcomes:
10-15% will engage immediately (reply or call)
30-40% will contact you during the campaign at some point
You stay top of mind and maximise the database you’ve already paid to build.
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Past clients you haven't spoken to in 3-12 months
Old enquiries that went quiet without explanation
Inherited database contacts who don't know you yet
Warm leads who never followed through
If they trusted you once but the relationship faded, this brings you back into their awareness without pressure.
About the Email Sequence
FAQs:
Q: Will this work with my email platform?
Yes. The emails can be pasted into any system — Outlook, Gmail, CRM platforms, or database tools.
Q: Can I edit the wording?
Absolutely. They're written to be used as-is or lightly adapted to your voice and local market. Personalised 1:1 customisation is also included if you prefer.
Q: How long does each email take to customise?
2-3 minutes per email. Just swap in suburb references and personalize where needed. Most agents use them as-is.
Q: Do I need a large database?
No. The sequence works for 10 contacts or 1000 — it's designed to restart individual conversations, not run mass campaigns.
Includes:
✓ 4 complete emails with subject lines
✓ Send timing for each email
✓ Customisation guide (what to change, what to keep)
✓ Expected open rates and reply rates
✓ Best practices for sending
✓ Lifetime access - use as many times as you need
Price: $147
NEED HELP?
Questions about customising this sequence or which emails to send?
Email: paul@fieldingemail.com
Phone: 0429 117 063