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Stay Connected with Every Open Home Attendee
You collected their details at the open. They seemed interested.
Most agents never follow up properly. A quick text on Monday, maybe. Then the contact sits in your CRM unused.
Meanwhile, that attendee is looking at 5-10 other properties. Your listing gets forgotten in the noise.
This sequence keeps you present without being pushy. Professional follow-ups that convert Saturday interest into weekday action.
Instant download after purchase:
PDF format (easy to copy/paste)
Plain text emails (no HTML, no fancy formatting)
Send from your regular email (not a marketing platform)
Works with any email client or CRM
*Includes free 1:1 customisation if you prefer done-for-you assistance.
About the Email Sequence
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3 emails with subject lines and send timing
Full email copy ready to customise (includes free 1:1 customisation if preferred)
Performance benchmarks and expected outcomes
Works with any email client or CRM
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Most agents either:
Send one generic "thanks for coming" text (forgotten by Tuesday)
Bombard attendees with automated drip campaigns (comes across as spam)
his sequence finds the middle ground: personalised follow-ups that reference what they actually asked about, create urgency without pressure, and expand their search to keep the relationship alive.
Expected outcomes:
50-60% will open Email #1 (high engagement)
15-20% will request private viewings
10-15% will attend follow-up opens for similar properties
You stay top of mind even if they don't buy this property
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Send to:
Open home attendees who seemed genuinely interested
Buyers who asked specific questions about features
People comparing multiple properties in the area
Anyone who gave you their contact details voluntarily
Don't send if:
They explicitly said they're not interested
They're working with another buyer's agent
They attended out of curiosity only (neighbours, renters)
FAQs:
Q: How quickly should I send the first email?
Day 3 after the open (Tuesday if it was a Saturday open). Fresh enough to remember, not so fast it feels pushy.
Q: What if they don't respond to any of the emails?
That's normal. Most won't reply. The goal is to stay present so when they're ready to buy, you're the first agent they think of.
Q: Can I use this for buyers I met at other agents' opens?
Only if you have a legitimate reason to follow up (you showed them a similar property, you're their buyer's agent, etc.). Don't poach from other agents' opens uninvited.
Q: Should I send these individually or as bulk emails?
Individual sending works best. Takes 2-3 minutes per contact. Makes each one feel personal, not automated.
Q: What if the property sells between emails?
Email #3 pivots to other properties anyway. You're building the relationship for future opportunities, not just selling one listing.
Includes:
✓ 3 complete emails with subject lines
✓ Send timing for each email
✓ Customisation guide (what to change, what to keep)
✓ Expected open rates and reply rates
✓ Best practices for sending
✓ Lifetime access - use as many times as you need
Price: $97
NEED HELP?
Questions about customising this sequence or which emails to send?
Email: paul@fieldingemail.com
Phone: 0429 117 063