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Stay Top of Mind with Vendors Who Listed Elsewhere
You did the appraisal. They thanked you. Then they listed with someone else.
Now it's been 6-8 weeks. The property's still on the market. Price hasn't moved or has been reduced. Campaign isn't delivering what they hoped.
You know they're frustrated. You want to stay relevant without being pushy or disrespectful to the listing agent.
This sequence does exactly that.
Instant download after purchase:
- PDF format (easy to copy/paste)
- Plain text emails (no HTML, no fancy formatting)
- Send from your regular email (not a marketing platform)
- Works with any email client or CRM
*Includes free 1:1 customisation if you prefer done-for-you assistance.
About the Email Sequence
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3 emails with subject lines and send timing
Full email copy ready to customise (includes free 1:1 customisation if preferred)
Performance benchmarks and expected outcomes
Works with any email client or CRM
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Most agents either:
Disappear completely after losing the listing (forgotten when campaign fails)
Push too hard too soon (comes across as disrespectful or opportunistic)
This sequence finds the middle ground: professional, empathetic, respectful of their current relationship, but present when they need an alternative.
Expected outcomes:
10-15% will engage immediately (reply or call)
30-40% will contact you when the current campaign fails
You stay top of mind without burning bridges
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Send to:
Vendors who listed with a competitor after you appraised their property
Properties that have been on market 6-8+ weeks without selling
Vendors you met at open homes who listed elsewhere
Situations where you know the current campaign isn't working
FAQs:
Q: Is this disrespectful to the listing agent?
No. You're checking in with someone you have a prior relationship with. The emails are respectful and never criticize their current agent.
Q: What if the property sells with the other agent?
No harm done. You stayed professional and maintained the relationship for future opportunities.
Q: Can I use this for properties I didn't appraise?
Yes, if you have a prior relationship with the vendor (met at open home, networking event, etc.). Just adjust the personal reference.
Q: How long should I wait before sending Email 1?
6-8 weeks after they list. Enough time for initial campaign optimism to fade, not so long that the listing expires.
Q: What if they don't respond?
Most won't reply. That's normal. The goal is to stay present so when the campaign fails, you're the first call they make.
Includes:
✓ 3 complete emails with subject lines
✓ Send timing for each email
✓ Customisation guide (what to change, what to keep)
✓ Expected open rates and reply rates
✓ Best practices for sending
✓ Lifetime access - use as many times as you need
Price: $97
NEED HELP?
Questions about customising this sequence or which emails to send?
Email: paul@fieldingemail.com
Phone: 0429 117 063